Grapevine Group Blog

If you are about to launch a new product and service on behalf of your company, it is a sound advise that you take assistance from a marketing company . It is very clear that in this age of cutting edge competition, you have to remain at the top from the very first stage. The Secret Lies Beyond A Successful Product or Service Launch Product line and design standards are always the basic things regarding a successful product or service launch. A product or service should always depend on its core philosophy. The strength of a product should always be highlighted. Expectations A Client Should Have From The Promotional Agency ·          A client needs attractive and solid designs that will come in handy while he or she is marketing a product or service. ·          Social Media is very important while you are promoting a product. Through social media, a huge mass of people can be reached very easi...

The most important aspect of a marketing company doing business effectively is ‘trust’.  Can you trust your marketing agency completely about any business process? Think twice before you answer. Hiring a marketing company at the beginning might seem to be a leap of faith. However, there must be an all inclusive checklist comprising the perfect rules to follow while hiring the marketing company. It is important to tick every criterion in that checklist before zeroing in on one particular agency. “Never trust a skinny chef” As this food analogy suggests, you should have a look at your marketing company to understand whether it implements the rules it suggests to its clients, in the in-house process or not. Why would you be bothered about listening to the advice's of the team of marketers that has little faith in its own processes? A look at the company’s site and is social media presence might or might not speak for its credibility. Check their case studies How much impo...

To be in the cutting- edge competition of your industry, it is important for you to provide the employees, investors, stake holders and clients’ important information about the business. The tools that help you sharing information about your organisation are called marketing collateral. The lists of collateral materials go on with newsletters, brochures, press releases, company fact sheets, etc. Certain elements among these are indispensable for the purpose of marketing to ensure 100% success of it. Company Fact Sheet: The most important information about the business must be known to the employees, ‘potential clients, analysts and also the members of media by just a quick look at the fact sheet of this business.  The fact sheet must include, ·     Location of the  office (proper illustration, graphic or clear images can be included on the pages) ·          Date of inception ·       ...