Grapevine Group Blog

The popularity of E-commerce or online shopping is growing everyday. With this new shopping choice, consumers are leaning more to the latest technology. The benefit the clients get in e-commerce marketing is they can choose from an ample   variety of products for buying purpose. Even the statistics record says, the percentage of selling is increasing everyday in the online marketing sector. The Shortcomings Attached with E-Commerce Marketing According to a report, more than 90% of consumers never buy anything on their first visit to the e-commerce websites. The survey also says, there are a huge percentage of consumers who only check the prices of things in the e-commerce sites, never buy from it. These huge proportion of consumers are still loyal to brick and mortar shops. So it can be easily understood despite huge popularity, the e-commerce companies too need the support from marketing companies who can tell the consumers why they are better than the actual shops. L...

Searchers these days are keener on finding local results while searching for a business on Google. Therefore, Google has decided to include local business listings towards the top of Google’s listings. According to a recent report, 60% of the consumers can engage with the images related to a business on local search media. The contact and later on, consideration comes as a result of this engagement. If your business has already started showing up in the local results, there are two effective ways to make a large part of the Google searchers consider you 60% more frequently. Business Images on Google:   The Google My Business profile allows you to add still photographs to information about the business. There is ample space on the left of the local business listing where you can attach the Google Maps location and the business related images. If the location of the office or the architecture of the building are among the unique selling propositions, there is no harm in show...

Whom do you look up to when there is a need for rebranding? Your boss definitely expects a top-to-toe branding effort no matter how heavy a work load you are already burdened with. If the efforts required to be put in seem to be too difficult for you, calling the agency you can trust would be the right decision.  The traditional methods of rebranding often take 12 to 18 months for the completion of this process. However, choosing the most efficient team of individuals for the service can help you come out victorious within a short spell. All you need to be careful about is finding the most efficient marketing company manned by very efficient and experienced marketers. All the sequences of works need to be done at a fast pace. The work processes include gathering employees, assigning the work to certain people among all other members of the organization, collecting feedback of customers, etc. It might not be possible for you to take care of all these work processes on your ow...

Market research is the key element that is done by a promotion specialist of a marketing company . The research segment is actually a process that unites producers and consumers in the same string with the marketing specialist. Exploring the market is a process for systematic gathering, recording and analysing the information. Divisions of the Market Research That a Specialist Signifies   Market research is divided into two sections and they are consumer related marketing research and business to business marketing research or alternately it can also be described as qualitative marketing research and quantitative marketing research. Brief Details of Market Research that is Related to A Product or Service Consumer marketing is a division of promotion that aims at understanding the preference, behaviour and habits of a consumer in a market-related economy. Consumer marketing is related to understanding the effects and comparative success of marketing campaigns. The mar...