An Interesting History of Marketing

Marketing is not at all a new trick, it is as old as the civilization itself.  There are lot of films that is made on ancient Greece and Rome that depicts the ancient marketing started by the Greek and Roman by the usage of attractive communication.

The Introduction of Proper Marketing Concept
During the time of industrial revolution, the concept of marketing took the proper shape. With the random invention of technical and scientific apparatus, industry took a serious shape. In this way, the concept of marketing company born. With the kick-off of mass production, marketing becomes as necessary as the manufacturing. With the advent of transportation system, manufactured products started spreading in a vast area, competition among same product makers start and group of marketing experts became necessary.

The Significance of Marketing In The Era of Industrialisation
In the era of industrialisation, more than one competitor formed in the aspect of a single product. A dog-eat-dog environment started in the era of Industrialisation. To make oneself separate from the other competitors,  the marketing specialists started requiring very much. The marketing specialists starts giving suggestions like how to reduce distribution cost along with lower production cost. Tricks of opening new markets are also suggested by the promoting specialists.

The Beginning of An Absolute Marketing Age
From the time of 1960s, industrialization enters into an age of tough competition. Market remains the same but new competitors starts entering the arena. Without a proper marketing, flourishing a new business becomes quite impossible. Marketing Companies also enters in the professional age. They also started running an umbrella kind of organisation where all kinds of services will be available under the single umbrella.

In the absolute marketing era, there are lot of professionals needed under a single umbrella and they are Graphic designers, advertisement writers, specialist photographers, digital marketing specialists etc. With the help of all these persons a marketing firm becomes professional to help the other industries.

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