An Interesting History of Marketing
Marketing
is not at all a new trick, it is as old as the civilization itself. There are lot of films that is made on
ancient Greece and Rome that depicts the ancient marketing started by the Greek
and Roman by the usage of attractive communication.
The
Introduction of Proper Marketing Concept
During the
time of industrial revolution, the concept of marketing took the proper shape.
With the random invention of technical and scientific apparatus, industry took
a serious shape. In this way, the concept of marketing company born.
With the kick-off of mass production, marketing becomes as necessary as the
manufacturing. With the advent of transportation system, manufactured products
started spreading in a vast area, competition among same product makers start
and group of marketing experts became necessary.
The
Significance of Marketing In The Era of Industrialisation
In the
era of industrialisation, more than one competitor formed in the aspect of a
single product. A dog-eat-dog environment started in the era of
Industrialisation. To make oneself separate from the other competitors, the marketing specialists started requiring
very much. The marketing specialists starts giving suggestions like how to
reduce distribution cost along with lower production cost. Tricks of opening
new markets are also suggested by the promoting specialists.
The
Beginning of An Absolute Marketing Age
From the
time of 1960s, industrialization enters into an age of tough competition.
Market remains the same but new competitors starts entering the arena. Without
a proper marketing, flourishing a new business becomes quite impossible. Marketing Companies also enters in the professional age. They also started running an
umbrella kind of organisation where all kinds of services will be available
under the single umbrella.
In the
absolute marketing era, there are lot of professionals needed under a single
umbrella and they are Graphic designers, advertisement writers, specialist
photographers, digital marketing specialists etc. With the help of all these
persons a marketing firm becomes professional to help the other industries.
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